I now work as a coach with professionals navigating burnout, identity shifts, and leadership transitions. I combine my corporate experience at companies like Rolls Royce and Zalando with professional coaching training (ICF PCC, in progress) and a foundation in Jungian psychology from the Society of Analytical Psychology.

My coaching is grounded in the belief that real change happens not by fixing ourselves, but by remembering who we truly are - and learning to lead from that place.

Whether you're a leader seeking more presence or a professional at a crossroads, I help you reconnect with your purpose and move forward from a place of clarity.

About | Yeri Shin

After 15 years in high-pressure leadership roles across engineering, e-commerce and digital transformation, I hit a personal turning point. The pursuit of performance began to feel disconnected from meaning - and I realised others were quietly facing the same questions.